Growing up on a London council estate shaped a lifelong advocacy for young talent - from campaigns at 14 to coaching football teams at 16.
I've spent my career upgrading legacy systems and turning platforms into launchpads for the next generation - pushing back against 'move fast and break things' tech culture long before digital safety became a mainstream concern.
Today, that same approach runs through the technology I advocate for and build - working across sectors to open doors for thousands more young people.
ABOUT
Conditions have shifted too: youth unemployment is back at the top of the political agenda, and power is moving to the regions that know their young people best - twenty years after this work started, the landscape has finally caught up.
Change I've championed - socially and professionally.
PASSIONS
Over my life I've developed many passions and backed many causes. There are far too many to list — but here are a few that have influenced how I think and what I do.
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![Mobile phone screen displaying the Slenky app with a heart icon and two pink buttons labeled 'Save Your Spot' and 'Share'.]()
Ethical Use of Tech
Innovation that has a positive impact on societly.
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![Collage of various candid photos of diverse young adults and teenagers participating in different activities at events and gatherings.]()
Young People & Opportunity
Empowering their passions to help them engage in the economy.
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![Colorful splashes of paint in red, orange, yellow, green, blue, purple, and violet on a black background.]()
Brand Communications
Helping brands build a genuine two-way relationship with young audiences, not just a louder version of the same broadcast.
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![Night view of a modern office building with glass windows illuminated by pink and purple lights, showing office spaces and people inside.]()
Business: Purpose & Impact
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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![People playing football on a grassy field with a building in the background. A man in a dark jacket is observing from the side, while others stand near the field. A timer shows 07:45.]()
Sport
The lessons sport taught me are infinite, and I believe it can unlock all kinds of talent and opportunity.
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![Composite image showing a group of smiling women at a health event on the left and a hand holding a smartphone with a dating app on the right. Lightning effects connect the two scenes.]()
Digital Diversity
Mobile closed the access gap before government noticed it existed. Built without the people it's meant to serve, the same tech can just as easily widen it again.
Tech and digital firsts spanning two decades.
A track record of digital firsts.
MOBSAFRICA
01
Africa’s first localised mobile content platform.
Integrating Bluetooth, touchscreen technology and dynamic content for early youth mobile engagement — including using Bluetooth-enabled mobile to put safety messaging directly in young people's palms in Lambeth, rather than on the posters they walk past.
02BLUETICKLE
Winner: O2
Good Communication Award
Digital event experience innovation, launched at Stamford Bridge and deployed on tours with MOBO and Universal Music, helping to propel ‘The Wanted’s’ debut single to #1.
03POCUS
Debut #1
Created to connect young people with business opportunities, launching test platforms at Wembley Stadium and IMAX London.
04SLENKY
Runner-up: Mobile Marketing Association
Smarties Awards
Partnered with Brent Council to launch a co-working space on Wembley’s Olympic Way for micro-businesses and underrepresented digital founders.
05TAKE YOUR SHOT STUDIOS
Reimagined the traditional job fair - swapping the paper flyers, forms and pens for a mobile-first zone at Wembley Stadium, where jobseekers could take their Shot in 140 words, on their own phone.
06TAKE YOUR SHOT ZONE
Same instinct, same audience, twenty years on — just with more regulation, more competition for attention, and a lot more at stake for the organisations trying to get it right.